Q&A: Bittersweet and Bold: Ally Evenson Drops New Single, “Strawberry”
INTERVIEW
INTERVIEW
☆ BY FAITH LUEVANOS ☆
Photo By Cole Silberman
“YOU CAN’T CHANGE THE PAST, BUT YOU CAN ALWAYS WRITE A SUPER DRAMATIC SONG ABOUT IT.”— Just a year after the release of debut album BLUE SUPER LOVE, LA-based singer-songwriter Ally Evenson is back and ready to move forward into her next chapter. Her new single, “Strawberry,” sweeps listeners into an auditory whirlwind and leaves them spinning. Originating from a past relationship and the desire to go back and change it, “Strawberry” is Evenson’s way of magnifying her memories and finding the space to grieve them.
Quickly on the road to becoming a household name, Evenson has joined prominent indie artists like Wallice, daffo, and The Japanese House on tour, and also earned a spot on Pigeons & Planes' 2025 “Artists to Watch” list.
The Luna Collective received the opportunity to chat with Evenson leading up to the release of “Strawberry” about the making of the song, what fuels her creative fire, how colors play a part in her visuals, and more. Read the full interview below.
Photo By Cole Silberman
LUNA: Let's dive deeper into "Strawberry." Can you walk our readers through the story behind this song and how it introduces us to your sophomore album alongside "Phetamines"?
EVENSON: “Strawberry” kind of tells the tale of my first WLW (woman-loving-woman) relationship—it’s been almost four years now—and how I still grieve it from time to time. Obviously, it was such a formative relationship for me, and I wish I could go back in time and do it differently. It’s hard to let things go and accept the fact that you can’t change the past, but you can always write a super dramatic song about it.
LUNA: The music video for "Phetamines" feels like it was directed by Ari Aster in the best way. What did the process of bringing your vision to life with Antony Muse look like?
EVENSON: I knew what I wanted each video to be about. I created a loose treatment for all of them and essentially presented them to Ant. We sat down and had a big, long lunch where we wrote the script out and built the world all of these videos live in. He gets me. He understands my brain. It’s so easy and so fun to work with him because of that reason.
LUNA: Your debut album BLUE SUPER LOVE came out earlier this year, and you're here already moving into your next chapter! What sparks musical motivation for you?
EVENSON: I know! It’s crazy how fast this project came together. I was writing nonstop every day. Motivation-wise, most of my friends either make music or work in music, so I’m constantly surrounded by art, which inspires me so much. But honestly, I’m in a grind mindset right now, and I just want to keep writing and creating. Having a set schedule & also having deadlines really helps me.
LUNA: For new listeners who may be discovering you through this interview, what would you say are some songs in your discography that make up the "Ally Evenson starter kit"?
EVENSON: This changes for me all the time. Obviously, I can’t give away much of this new era, so out of the older songs I’d say: “One Trick Pony,” “Scary/Calm,” “Blue Super Love,” & “Good Morning, Al.”
LUNA: What are the first three words that come to mind to describe your new album?
EVENSON: Camp. Passionate. Odd.
LUNA: Your BLUE SUPER LOVE wardrobe staple, your blue hat, has left the building as of late! Where is she? I hope she's safe!
EVENSON: She’s fine! She’s actually hanging up on my wall, and from time to time, I’ll put her back on.
LUNA: Even just from looking at your Instagram feed, you can gradually see the blues morph into oranges and reds. Does this color palette represent anything in particular for you?
EVENSON: Definitely! This album feels a lot warmer, sunnier, and brighter than BLUE SUPER LOVE did. This specific color palette is used in a lot of my favorite films. The red thing is mostly because I dyed my hair red on a whim over the summer, and it’s fun to match things to my hair. I wouldn’t say you’re getting a “Red Super Love,” haha.
LUNA: What's a piece of advice that you've been given that you still hold onto to this day?
EVENSON: When I was younger, my cousin told me to never dye my hair because people would kill to have my natural hair color (very dark brown). I think about that every time I dye my hair.
LUNA: Any final messages for fans as they gear up for your new album?
EVENSON: Don’t expect to be gut-wrenchingly sad when you hear this album. I’m in a silly mood and I mask the sadness soooooo well. Also, I hope you like movies……
