Q&A: Asi Kemera Finds a New Voice with “have you seen her?”
INTERVIEW
INTERVIEW
☆ BY SHEVON GREENE ☆
Photo by Jeremy Reynoso
ASI KEMERA’S MUSIC EXISTS SOMEWHERE — between a memory and a dream with hazy emotion and sharp detail. Originally from a small Georgia town and now between New York, LA and Atlanta, those different experiences have shaped her genre-blurring sound. Her new single, “have you seen her?,” marks a tonal shift from her last project, Do Your Angels Start To Sing, where she leans into ethereal synth textures, surreal visuals, and playful romantic longing.
Her visuals draw you in instantly, with her recent music video for “have you seen her?” showcasing a DVD main menu to set the tone. With dreamy cinematography and standout lyrics that describe a figure with “a floating cigarette” and “a dress with polka dots,” they paint a distinct world Kemera wanders through. Kemera’s ever-evolving sound makes her one to watch in the avant-pop scene, and she’s not stopping anytime soon with upcoming music and performances.
Luna talked with Kemera about crafting from instinct, collaborating with close friends, and building sonic worlds from unexpected sparks. Read below to learn more about the energy behind “have you seen her?” and what’s next for the rising artist.
Photo by Brandon Mosquera
LUNA: You grew up in a small town in Georgia, and now you’re splitting time between LA, New York, and Atlanta. How has that journey—moving between those places—shaped the music you're making right now?
KEMERA: I’ve just met so many different people in so many different places, and it’s really fun being able to collaborate. I feel like I have three cities to pull from creatively, and that’s exciting.
LUNA: Totally. And I love that you still get to go back to Georgia and create there too—it keeps everything feeling connected.
KEMERA: Yeah, it’s like a never-ending party or vacation. I love to talk, I love to yap, I love meeting people—it’s always something new.
LUNA: I love that. Your last project, Do Your Angels Start to Sing, leaned more into heartbreak and longing. But “have you seen her?” feels lighter, even playful. Was that shift intentional, or just a reflection of where you’re at these days?
KEMERA: Honestly, it’s just how I feel inside. That’s what came out naturally.
LUNA: That makes total sense. It’s always cool to hear how artists evolve, and I think it really comes through in the sound. Your lyrics on this track are super vivid—polka dot dresses, floating cigarettes, after-midnight glances. It all feels very cinematic. Were you pulling from memories, or was it more dreamlike imagery?
KEMERA: Kind of a dreamlike place. These images just came to me, and the lyrics flowed naturally from there.
LUNA: The music video also had a really hypnotic style. That DVD “main menu” intro scene set the tone immediately. What was the vision behind that?
KEMERA: That was all my friend, Indie [Di Martino]—he’s a genius. I just knew I wanted silver hair, and we built a world around that.
LUNA: That’s amazing. So it started with the hair and the rest followed?
KEMERA: Exactly. Me and Indie are basically the same person creatively, so I knew we’d lock in immediately.
LUNA: Your sound blends nostalgic grit, grunge, and avant-pop in a really beautiful way. When you're creating, does raw emotion come first, or do you build from a sonic mood and layer feeling onto it?
KEMERA: I’d say emotion. I’ll literally just sit down and punch notes into Ableton and build around that. I don’t go in thinking, “I want this vibe.” I just want to make something.
LUNA: I feel like some of the best music comes from that space—just messing around and letting something take shape naturally. How did you approach your voice differently on “have you seen her?” compared to your past work?
KEMERA: I pitched my vocals up for this one. The lyrics felt really playful, so I wanted the vocals to match that energy.
LUNA: It definitely has this whimsical, higher-register feel—it fits perfectly.
KEMERA: Thank you! That was the vibe.
LUNA: Was there anything you wanted listeners to take away from the track?
KEMERA: Honestly, I didn’t even plan to release it at first. I was just making it for fun, and then thought, “Okay, maybe I’ll drop this.”
LUNA: Sometimes the best work comes from not overthinking it. You’ve described your sound as ever-evolving. How do you know when a song is “done” and ready to release?
KEMERA: I usually sit down, finish a song in one go, and I’m done. I don’t go back to tweak it. If other people I’m working with want to add production or rearrange things, they might, but I’m usually finished once I get it out.
LUNA: That’s cool—there’s something really honest about just letting it be. Your projects feel like chapters in a bigger story. Are there any new directions—sonically or visually—you’re excited to explore next?
KEMERA: Yes! I’m really excited to tap into a synth-based sound instead of guitar. It just feels like the next natural step. I’m really comfortable with guitar, but I like pushing myself out of that comfort zone. It’s been fun to learn and experiment.
LUNA: That’s exciting. Even visually—with the silver hair and stylized video—it already feels like you’re leaning toward that synthier world. It feels intentional but also very natural. If someone finds you through “have you seen her?,” which song from your past work should they listen to next?
KEMERA: Probably “Feel Many Ways.” It’s really pretty, and one of my favorites.
LUNA: Agreed—it’s a great one. Anything coming up that you want people to know about?
KEMERA: I have an EP coming later this year—no confirmed date yet, but definitely new music. I also have a show in LA on August 29 at Gold-Diggers.
Photo by Brandon Mosquera
